The history of the ICICI Ltd dates back to the year 1955 when it was set up as a joint effort of the government of India, the World Bank as well as several representatives of the Indian industry. The main idea behind the setting up of this bank was to provide medium and long term project financing to Indian businesses. At this point of time it was not a bank in the true sense of the term as the banking services were still not a part of the list of services offered by the brand.
It was then only a financial institution offering loans and finances. However in 1994, the ICICI Bank Ltd was established to work as a full fledged banking institution that soon went on to acquire the Bank of Madura and even get itself listed on the NYSE!
The ICICI Bank offers a grand selection of banking products and financial services to its customers. Its clientele ranges from the corporate customers to the retail customers. At the moment the brand specializes in the following genres:
- Investment banking
- Life and non-life insurance
- Capital endeavors
- Asset management
- Credit card facilities (In the realm of credit card services, the ICICI bank is renowned as the largest issuer of the same within the country)
Besides its domestic operations, its record of the international operations is equally impressive. It has its branch offices in over 18 destinations of the world including the UK as well as South Africa and Canada. The iMobile facility that enables the ICICI bank customer to operate his account with the bank through GPRS enabled cell phones is another feather on its grand cap.
|
